Pareto
Direct Branding Force » Who we are
Who we are


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DBF, a division of Pareto Corporation is one of the fastest growing agencies in Canada, as recognized by Profit Magazine’s Top 100 – 2010.

Our head office is in Toronto, and we have regional offices and training facilities located in; Vancouver, Calgary, Edmonton, Saskatoon, Winnipeg, Ottawa, Montreal and Halifax.

We are a passionate group who believe that live consumer engagement is the most impactful, results generating initiative available to brand owners today.

Simply put, we are a new breed of Experiential Marketing Agency.  We focus on consumer-centric marketing led by the engagement of people where they live, work, play and shop.  We have great ideas, great creative, the best people, and we execute campaigns really, really well.  So let’s cut to the chase…what makes us different , that’s what you really want to know, right?  Here goes…

DBF was created out of the success of DSF (Direct Sales Force) in which SALES through face to face acquisition is the focus. We know that as a brand owner there is more to it than just sales (awareness, perception, loyalty, etc) but, we also won’t lose sight of the fact that generating SALES from the Experiential Marketing campaigns that we activate for clients is the ultimate goal. Go ask your VP if Trial truly is the objective of your next campaign…we bet we already know the answer.

Ever been pitched concepts by the ‘senior team’ at an agency and once you sign on the dotted line they are never to be seen again? (until the business is up for review of course!).

In its simplest terms, we want to be an extension of your team, not just a supplier. We feel that the best way for us to achieve this is to provide a senior team of day to day contacts that have a vested interest in your business and build a strong relationship/connection to all of the key stakeholders on your team.

As mentioned above, our leadership team will be involved in every decision that is made on your business (right down to the colour of a uniform), and you will have a seasoned group of individuals bringing your objectives and campaigns to life.

Ask us to show you our offices and regional management teams in every major market in Canada, and we’d be happy to! Our nationwide network of senior Regional Managers and physical offices allows us to have a senior leader in each market to recruit, hire, train staff, motivate field teams, ensure excellence, meet with key stakeholder, etc. Our brand ambassadors are specific, profiled employees that are handpicked for our client programs. These ambassadors are profiled to match the needs of each program theme, consumer target, and program type (i.e. Fashion School students, past camp counsellors, home decorators, technological gurus, actors, etc).